Many individuals who have websites are not totally up-to-date with what is recognized as internet search engine spamming. Having worked on internet search engine optimisation for a couple of clients, I actually have come across websites that are using spam strategies to help elevate search engine results. When I confronted clients concerning this, they honestly did not know these people were using a type of spam nor did they realise the consequences if detected by the search engines.
So what is online search engine spamming? An easy definition would be; deliberately designing website pages offering poor and irrelevant content, and are employed to trick search engines into ranking the material highly for inappropriate search results. People often use spam as a method of attracting as numerous targeted traffic to their site. When caught by the major search engines, this can result in a major setback to business. Websites will likely be blacklisted from the major search engines and odds are they are going to not can be found in the index for a very long time.
Not sure if you are spamming? Here are some common kinds of spam techniques that you need to avoid. Doorway Pages – Optimising one particular webpage to do exceptionally well searching engine ranks for a group of keyword phrases (keyword stuffing on the webpage). Once a user clicks on the link, they are automatically redirected to some completely different website.
Invisible Text – Using text that is certainly not visible towards the human eye (obtaining the same colour text because the background colour). The invisible text will most likely contain a lot of keywords (keyword stuffing). Link Farms – Joining community websites that offer large volumes of irrelevant links to your site.
Together with other kinds of spam, these techniques should be avoided without exception. In case you are unsure whether your site uses some form of spam, then it might be advisable to contact the search engines optimisation specialist before it could result in your site being blacklisted.
Past clients who were using some form of spam and were not aware of it, had taken a big loss by having their website blacklisted in some search engine listings. The road to recovery will take very long in fact it is the one that no sgvprq want to follow. Be mindful!
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