You might have read the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in an article aptly titled, “You Have a Shorter Attention Span Than a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this type of were a video as opposed to a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement will be the currency. This is affirmed by Aberdeen’s latest report, which discovered that “marketers that are using video are seeing (normally) 49% faster increase in revenue.”
Marketing with video expert Rohan Kale, founding father of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the easiest method to attract and engage your audience and may provide just as much as an 80% increase in conversions.” Even small increases in conversion rates can create a significant difference to profitability. Kale highlights that Dropbox managed to enhance their conversions by 10% by simply adding an explainer video. This translated into ten million additional users for that file hosting service.
Whether you are marketing an easy product, or perhaps a complex piece of software, Amazon are capable of doing a better job of telling your story. Explainer videos far out-pull blog articles or traditional webpages when it comes to user engagement. The following is my interview with Kale to help startups navigate using such videos successfully.
Precisely what is an explainer video – and how do you sell the thought to new businesses? Many people are too lazy to read the whole text on your website or landing page. A short video can hook your prospects and help them to understand your value proposition. Because of this, your profits cycle reduces – due to the educational effect from the video – and also you generate more qualified leads. Such as a video on a landing page can increase conversion by 80%. In addition, Google along with other search engines like google rank pages with video more than pages without video. A great explainer video frees the sales team to operate on closing good quality prospects rather than repeating the identical pitch again and again to potential clients.
An excellent video strategy should combine live as well as animation videos. A personal brand or product business will benefit most out of live videos. The best example is Dollar Shave Club companies that sell something intangible, like service companies, can benefit most out of animation explainer videos, similar to this one from Blue Triangle Tech. Remember, the key goal would be to engage the audience. If you do that, your video is a success!
Harrison: What are some aspects of a very high converting explainer video? The very best explainer videos include all of these aspects: Script – The script will be the heart of the video. The best script is approximately 90 seconds. It should focus on the “pain points” from the customer, while detailing some great benefits of working with your solution. It must show your customer as being a blgjwo with your product/service because the guide who can bring them to their best destination.
Graphics – The graphics must consider your audience and must reflect the daily things they encounter within their personal and professional life. It must be age appropriate and culturally accessible.
Voice over – The voice you select should reflect your brand well and must replicate your brand’s “tone” as established on the website/website landing page.
Music – Just like voice, music plays a vital role in reflecting your brand. It must be keyed to bring the right emotions from the audience. Animation style – The animation style ought to be free flowing and simple to comprehend. It may be motion graphics in case you are a severe business in, as an example, the financial industry, or it may be cartoon should you be a light-hearted brand, as an app company. In some businesses like construction or architecture, 3D videos could be useful. Ultimately, the way your video looks, feels and works is dependent upon your brand and budget.
Subtitles – As much as 85% of Facebook videos are watched without sound based on research by Digiday. So if you are advertising using Social media marketing, subtitles are necessary.
Harrison: Can marketers use an iPhone and simply shoot something themselves? Generally, as with many things, I think you receive whatever you purchase. I believe that choosing the right video partner is vital for online video marketing success.